Wholesale Furniture Brokers (www.GoWFB.com) signs on their newest outlet location with Cascade Furniture, servicing Portland, OR, and Vancouver, WA. The alliance will expand WFB's reach into the Portland and Vancouver, WA, market, offering customers online selection with local service.
Pillow Top Memory Foam Mattress
Wholesale Furniture Brokers (WFB) signs on their newest outlet location with Cascade Furniture, servicing Portland, OR, and Vancouver, WA. The alliance will expand WFB's reach into the Portland and Vancouver, WA, market, offering customers online selection with local service.
Wholesale Furniture Brokers and Cascade Furniture (www.cascadefurniture.com) officially began their business relationship on March 1st, 2007. By working with Cascade, WFB will reach into the Portland, OR, and Vancouver, WA, market, offering customers the benefits of online selection with local service. Customers can visit the new location pages online at their local Portland furniture store to shop and buy furniture; some of which they can view in-person right in Vancouver, WA (just across the bridge). This marketing partnership is key for furthering their collective brand names with the increasing trend of using the internet to research, shop and buy furniture.
Cascade Furniture is operated by Jon Wright and his family. They have owned their 20,000 square foot location for 4 years after needing to upgrade from a 6,000 square foot location that they held for 10 years previous. They have served the Clark County, WA, area all that time with a wide variety of furnishings and memory foam mattresses including many of the manufacturers already offered by WFB. "An attraction to Wholesale Furniture Brokers was that I already carry much of what they offer on the website. It seemed like an easy transition to market online with them," says Jon. Cascade Furniture's goal has been to get their online marketing increased and WFB's established system made them the obvious choice. "We wanted to get online and prepare for the future," Jon says. "This relationship will help establish a name for Cascade in a way that was not available to us before." Cascade Furniture's sales are expected to grow exponentially with even more manufacturers now available to them through WFB's vendor program, they even received an order the first day of being listed.
WFB has developed a number of core marketing programs for its furniture store affiliates. When asked what sets WFB apart from the competition, Director of Marketing Jeff Penner explains, "Our customer service starts with the website and, unlike many online businesses, we can follow-through with a physical business directly in the customer's community." Cascade Furniture will also benefit from additional leads generated by the website. In addition to shopping online, visitors can find local contact information and custom content provided by Cascade Furniture. WFB increases traffic and sales to Cascade Furniture with a comprehensive marketing plan including Search Engine Optimization, Pay-Per-Click advertising campaigns with a certified Google advertising professional, directory listings and a professional eBay strategy.
When asked why WFB would want to partner with Cascade Furniture, Penner notes, "Jon's team has the experience to provide the service our customers deserve. We're happy to have someone that the customer can deal with face-to-face in the Portland area, it's a location we've been waiting to find the right business to work with for some time now." Cascade Furniture's slogan "Quality furniture you can afford" fits right in with the website's goals for customer satisfaction. In fact, Jon Wright insists, "I'll bend over backwards to make a customer happy".
By allying with WFB, Jon is able to benefit from the boom in online shopping for bedroom furniture, leather recliners, sectional sofas, and much more. WFB's website platform and expertise in online marketing provides a solution at a fraction of the cost it would take to implement a high caliber program of his own. WFB has provided its brokers like Jon with online access to an automated wholesale order system. Customers can chat online with customer service reps as well as check on the status of their order in their personal account and receive updates on products and sales via the website's newsletter. With WFB assuming responsibility for the web site, online marketing and branding, Cascade Furniture can focus on their core strength: local customer service.
About Wholesale Furniture Brokers
Wholesale Furniture Brokers is a privately held company based in Kamloops, BC (Canada) and represents the largest online consortium of independent furniture stores in the country. Founded in August 2000, Wholesale Furniture Brokers started its innovative click-n-mortar services two years later.
Using the extensive home furniture web site, search engine optimization, pay-per-click advertising, and an eBay strategy, WFB produces profitable leads and sales for their affiliates. By signing only one affiliate outlet per city or market trading area, WFB provides a competitive advantage to it's clients. Affiliate outlets range from stores, warehouses with showrooms and delivery agent terminals. Customers know that they pay for the value of the products themselves, as opposed to expensive merchandising techniques which inflate prices at retail stores. Most importantly, they are open to the public and customers have someone in their local community to work with. However, customers do not need an outlet in their area to buy from WFB. Direct delivery can be arranged anywhere in North America, thanks to solid relationships the company has built with specialized delivery and set-up companies.
Please visit our list of online furniture stores for an updated list of Wholesale Furniture Broker locations. Interested in becoming an affiliate outlet? If looking for more information, anyone can visit their broker page here: http://www.gowfb.com/broker.php