FREE SHIPPING & Open to the Public

As part of their expansion strategy Wholesale Furniture Brokers (www.GoWFB.com) is seeking qualified vendors to partner with. Ideal vendors will be able to drop-ship or accommodate retail size pick-ups, have a product that is in demand and being searched for by consumers, and supply quality digital images of their furniture products.


Walnut Pool Table

Today, Wholesale Furniture Brokers has announced an open door to prospective wholesale furniture vendors. As part of their expansion strategy Wholesale Furniture Brokers (www.GoWFB.com) is seeking qualified vendors to partner with in order to offer their customers products that they cannot find elsewhere. Wholesale Furniture Brokers distributes orders through 40 outlets in the US and Canada and drives sales with a website that is (at the time of this writing) visited more than 100,000 times a month. Even with solid sales growth over the summer months, Wholesale Furniture Brokers is taking time to plan for the impending rush of the fall furniture season.

In their quest to deliver maximum value to their online shoppers and Wholesale Buying Group members, Wholesale Furniture Brokers is searching for vendors who can deliver the value that online consumers demand. Just like Wholesale Furniture Brokers partners with independently owned furniture outlets in each of their local markets, they are now looking to work with manufacturers who can benefit from their expertise in online furniture marketing. Dave Zirnhelt, President of Wholesale Furniture Brokers, clarifies by saying, "We're hoping to connect with niche manufacturers. To name a few categories: producers of environmentally conscious furniture, contemporary designers, American made products, and the kind of ground-breaking new items that move markets."

What qualifies a vendor to partner with Wholesale Furniture Brokers? Zirnhelt maintains, "The door is open. We will review all vendors that apply, however vendors who meet our requirements will be given priority." According to Zirnhelt, ideal vendors will:

  • be able to drop-ship or accommodate retail size pick-ups
  • have a product that is in demand and being searched for by buyers
  • support coop advertising buys
  • endorse a 5 - 10% Buyer's Group discount
  • supply quality digital images and product copy
  • stand behind their products with consumer friendly warranties
  • have inventory in stock and ready to ship

So why would a vendor want to partner with Wholesale Furniture Brokers? The obvious reason is more sales, but how does Wholesale Furniture Brokers generate orders for vendors? Since Wholesale Furniture Brokers has a vertical distribution strategy, sales are made through two channels. First, at the retail level online, Wholesale Furniture Brokers currently produces nearly a hundred orders a month. Secondly, at the wholesale level, Wholesale Furniture Brokers' Buying Group has access to order vendor products at wholesale cost via Wholesale Furniture Brokers' exclusive Broker Base. "The more a product sells on the website, the easier it is to get our Buying Group members to stock it," notes Jeff Penner, Director of Marketing at Wholesale Furniture Brokers. He adds, "The outlet managers love being able to leverage the technology of the website to aid in their purchasing decisions. They don't want to stock products that don't generate a healthy ROI." Wholesale Furniture Brokers has built what they call 'The Broker Base', located at www.GoWFB.com/wholesale-furniture. The Broker Base, exclusive to both WFB Buying Group members and Registered Vendors, is accessible day and night to facilitate transactions between buyers and wholesalers. New applications for both wholesale buyers and vendors are accepted at the Broker Base - www.GoWFB.com/wholesale-furniture.

Wholesale Furniture Brokers has carved a niche in their own right and their current vendors can testify to their proficiency. Doug Wasserman of Wasserman & Associates testifies, "With their experience in online marketing and their existing customer base, they have the ability to successfully launch new product offerings quickly and bring vendors of all sizes the kind of exposure that not only builds their brand but drives sales."

About Wholesale Furniture Brokers:
With 40 furniture outlets throughout the US and Canada, Wholesale Furniture Brokers combines the convenience of online shopping with the comfort of local service. Founded in 2002, Wholesale Furniture Brokers has grown to offer a full line of furniture including best sellers in contemporary bedroom furniture, Italian leather sets, formal dining room furniture, and discount pool tables. Unique to Wholesale Furniture Brokers, they offer free pickup from the local outlets and in-home 'white-glove' delivery.

Furniture Shopping Site: www.GoWFB.com