Kids Furniture Sales Contribute to Record Year at Wholesale Furniture Brokers

Wholesale Furniture Brokers is expected to break its furniture sales record for the sixth consecutive year in a row in the US and Canada with help from an increased volume of sales for kids furniture. Shoppers can visit the Wholesale Furniture Brokers' websites to find new kids furniture from a number of top manufacturers.

As part of Wholesale Furniture Brokers' expansion strategy for 2008, new furniture manufacturers from the US and Canada have been added to give online shoppers, affiliate brokers, and registered distributors more choices. Out of the new manufacturers, Powell Company and True Contemporary have expanded Wholesale Furniture Brokers' kids furniture selection with over 100 new items. More items from each manufacturer are currently being added. Since the new kids furniture has been added to the US and Canadian websites, sales have increased for children's furniture. The combined total of sales for the US and Canadian websites is expected to break last year's record.

"We are getting more online customers this year, even with the current state of the economy," says Matt Holmes, Marketing Manager of Wholesale Furniture Brokers. "Children's furniture was a weak category for us in 2007, so we made sure to dedicate more resources to it in 2008. Our new kids furniture selection is exactly what people are looking for when they shop for their children. The furniture is unique, safe, durable, and is shipped with reliable companies to arrive at our customers' homes in perfect condition."

Industry-wide, kids furniture has been providing relief from the slumping economy for manufacturers and retailers that offer it. In an interview with the Associated Press, Tom Liddell, Senior VP of Sales for Powell Company, indicated that their youth furniture categories are up 45% this year, compared to 2007.

According to Google Trends for 2008, there are fewer people searching for kids furniture in the US, but more are searching for that type of furniture in Canada. Wholesale Furniture Brokers is focusing on achieving higher exposure for kids furniture in both markets. US manufacturers are being added to the Canadian website to offer Canadian shoppers more exclusive kids furniture items. With new manufacturers being added to both Wholesale Furniture Brokers websites, sales for kids furniture is expected to continue to increase.

As a grass roots effort to connect with customers, Wholesale Furniture Brokers bought advertising on 'mom blogs'. This helped increase exposure in the target market while supporting those who publish the news mom's are interested in. Mom bloggers are encouraged to contact Wholesale Furniture Brokers with advertising opportunities.

Wholesale Furniture Brokers currently offers customers loft, bunk, and panel kids bedroom furniture sets that can be customized with matching items such as, nightstands, desks, chests of drawers, and TV stands. New items added to the kids furniture gallery include activity benches, student desks, media stands, accent chairs, and more storage items. This year, the most popular kids furniture items are by Powell Company, Dakota Trading, and True Contemporary. "The quality from our new manufacturers is great and our customers have expressed that every time," says Matt Holmes.

About Wholesale Furniture Brokers
In 2002, Wholesale Furniture Brokers launched GoWFB.com to provide customers a revolutionary "Click and Mortar" ecommerce website with local and online support. Customers interested in ordering kids furniture from Wholesale Furniture Brokers can visit GoWFB.com or GoWFB.ca. Furniture store owners who would like to become an Affiliate Broker with Wholesale Furniture Brokers can view the Brokers page and apply.

This is the original published page of this press release. Copyright November 29, 2008. May only be reproduced with written consent of Wholesale Furniture Brokers.